About Us
Our Story
At Chaterly, we're on a mission to democratize AI visibility for businesses of all sizes. Founded by a passionate team of coders and SEO marketing experts based in Switzerland, we recognized a glaring imbalance in the world of generative AI: big brands dominate the conversations, leaving smaller companies in the shadows. We built Chaterly to change that, empowering every brand to earn its spot in AI engines like ChatGPT through ethical, crowdsourced mentions.
What is GEO?
What is Generative Engine Optimization (GEO)?
Imagine AI as the new gatekeeper of information, tools like ChatGPT don't just list links; they generate full answers, summaries, and recommendations on the fly. Generative Engine Optimization (GEO) is the art and science of tweaking your online presence to shine in these AI-generated responses. It's about making your content more "AI-friendly" through strategies like adding authoritative stats, unique phrasing, citations, and fluent language that AIs love to cite or paraphrase. Think of it as training AIs to "remember" your brand favorably: by injecting high-quality, relevant data into their ecosystems, you boost the chances of your company popping up as the top pick in user queries. At Chaterly, we take GEO a step further by leveraging real verified ChatGPT users to create those natural mentions, turning everyday chats into powerful data points that shape AI outputs.
GEO vs SEO
GEO vs. Traditional SEO: The Game-Changer
Remember the old days of SEO, where the goal was climbing Google's rankings through keywords, backlinks, and meta tags? Traditional SEO is like playing chess on a search results board, focusing on visibility in lists of blue links to drive clicks to your site. But in today's AI-driven world, users skip the search and ask ChatGPT directly: "What's the best productivity tool?" GEO flips the script, it's about being the star in the AI's synthesized answer, not just a link at the bottom. While SEO battles for position zero in SERPs, GEO ensures your brand gets cited, quoted, or recommended right in the conversation, often without needing a click. The overlap? Both thrive on quality content and authority. But GEO adds a layer of AI-specific magic: think persuasive language that AIs "understand" and regurgitate, versus SEO's focus on crawlable pages and algorithms. Why the shift? As AI handles more queries, GEO delivers direct influence, faster trust, higher conversions, and a competitive edge in the no-click era.
Mission
Our Vision
We believe that AI should reflect the diversity of the real world, not just the giants. By connecting brands with real verified ChatGPT users, we facilitate natural mentions that subtly influence future models. This isn't about gaming the system, it's about giving your company a fair chance to shine in recommendations, queries, and outputs, driving organic growth and visibility.
The Team
Meet the Team
Our Switzerland-based team combines cutting-edge coding expertise with deep SEO and marketing insights. With years of experience in digital optimization and AI trends, we've crafted Chaterly as a user-friendly SaaS platform that makes Generative Engine Optimization (GEO) accessible to everyone, from startups to enterprises. We're committed to transparency, compliance, and innovation, ensuring our service evolves with AI advancements.
Our Advantages
Why Choose Us?
Expertise-Driven
Backed by Swiss precision in tech and marketing, we deliver results that matter.
Ethical Focus
Real people, fair pay, and organic integrations, no bots or shortcuts.
Global Ambition
Starting with US-based users, we're expanding worldwide to amplify your reach.
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Unlock AI Visibility: Influence Generative Engines with Real User Mentions
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