Legal
Privacy Policy
Your privacy matters to us. This Privacy Policy explains how Chaterly collects, uses, and protects your personal information when you use our AI visibility optimization service.
Last Updated: November 8, 2025
Company Information
Chaterly is operated from Switzerland and complies with Swiss data protection laws, including the Federal Act on Data Protection (FADP), as well as applicable EU regulations including the General Data Protection Regulation (GDPR) where relevant.
Data Controller:
Chaterly
Switzerland
Information We Collect
Account Information
When you create an account with Chaterly, we collect:
- Email address (for email registration)
- Name and profile information (from Google or Apple authentication)
- Authentication tokens (for secure login)
- Account preferences and settings
Campaign and Service Data
To provide our AI visibility optimization service, we collect:
- Campaign details and target keywords
- Brand information and resources you provide
- Campaign performance metrics and analytics
- Payment and billing information
Usage and Analytics Data
We use Google Analytics to understand how users interact with our service:
- Pages visited and features used
- Time spent on our platform
- Conversion events and user journeys
- Device type, browser, and operating system
- IP address (anonymized)
Technical Data
- Browser type and version
- Device information
- IP address and location data
- Cookies and similar tracking technologies
How We Use Your Information
We use the collected information for the following purposes:
- Service Delivery: To create and manage your account, process campaigns, and deliver our AI visibility optimization services
- Authentication: To verify your identity and provide secure access through email, Google Auth, or Apple Auth
- Analytics and Improvement: To understand user behavior through Google Analytics, optimize our platform, and improve user experience
- Communication: To send service updates, campaign notifications, and respond to your inquiries
- Payment Processing: To handle billing and payment transactions securely
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
- Security: To protect against fraud, unauthorized access, and other security issues
Third-Party Services
Google Analytics
We use Google Analytics to track conversions and analyze user behavior. Google Analytics uses cookies and may collect data about your usage patterns. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Authentication Providers
When you use Google or Apple authentication, we receive limited profile information from these providers. Please review their respective privacy policies:
Data Sharing and Disclosure
We do not sell your personal information. We may share your data only in the following circumstances:
- Service Providers: With trusted third-party vendors who help us operate our service (e.g., hosting providers, payment processors)
- Campaign Participants: Limited information necessary for campaign execution with verified users participating in your campaigns
- Legal Requirements: When required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to affected users)
- With Your Consent: Any other sharing will only occur with your explicit permission
Data Security
We implement industry-standard security measures to protect your personal information:
- Encryption of data in transit and at rest
- Secure authentication protocols
- Regular security audits and updates
- Access controls and authentication requirements
- Secure data centers with physical security measures
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Your Rights
Under Swiss and EU data protection laws, you have the following rights:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data (subject to legal obligations)
- Portability: Receive your data in a structured, commonly used format
- Objection: Object to processing of your personal data for certain purposes
- Restriction: Request restriction of processing under certain circumstances
- Withdrawal of Consent: Withdraw consent at any time (without affecting prior processing)
To exercise any of these rights, please contact us using the information provided at the end of this policy.
Rights for United States Residents
We recognize that many of our clients are based in the United States. If you are a US resident, you may have additional privacy rights under state laws.
California Residents (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights:
- Right to Know: You can request information about the personal data we collect, use, disclose, and sell
- Right to Delete: You can request deletion of your personal information (subject to exceptions)
- Right to Correct: You can request correction of inaccurate personal information
- Right to Opt-Out: We do not sell or share your personal information for cross-context behavioral advertising
- Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information beyond what is necessary to provide our services
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
Other US States
If you reside in Virginia, Colorado, Connecticut, Utah, or other states with comprehensive privacy laws, you may have similar rights to access, correct, delete, and obtain a copy of your personal information. Contact us to exercise these rights.
Categories of Personal Information Collected
For US residents, we collect the following categories of personal information:
- Identifiers (name, email, account credentials)
- Commercial information (campaign details, transaction history)
- Internet/electronic activity (browsing behavior, analytics data)
- Professional information (business details you provide)
We do not sell your personal information and have not sold personal information in the past 12 months.
To exercise your US privacy rights: Email us at privacy@chaterly.com with "US Privacy Rights Request" in the subject line. We will verify your identity and respond within the timeframes required by applicable law (typically 45 days).
Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience:
- Essential Cookies: Required for authentication and basic platform functionality
- Analytics Cookies: Used by Google Analytics to understand user behavior and improve our service
- Preference Cookies: Remember your settings and preferences
You can control cookies through your browser settings. Note that disabling certain cookies may limit platform functionality.
Data Retention
We retain your personal information for as long as necessary to:
- Provide our services to you
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Maintain business records as required by law
When your account is deleted, we will delete or anonymize your personal data within 90 days, except where longer retention is required by law or for legitimate business purposes.
International Data Transfers
As a Swiss-based company, your data is primarily stored and processed in Switzerland and the European Economic Area (EEA). If we transfer data to countries outside Switzerland or the EEA, we ensure appropriate safeguards are in place, such as:
- Standard contractual clauses approved by the Swiss Federal Data Protection Authority
- Adequacy decisions by the European Commission
- Other legally recognized transfer mechanisms
Children's Privacy
Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on our website with a new "Last Updated" date
- Sending you an email notification (for significant changes)
- Displaying a prominent notice on our platform
Your continued use of our service after changes become effective constitutes acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within 30 days as required by applicable data protection laws.
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